vanta
Brand identity
Berlin 2017

vanta is the artistic name of Thomas Vanta, a visual coder and artist based in Berlin. This time I draw the letters myself following my instinct and sound of the word.

logo.jpg

I wanted the letter shapes to have extended proportions. Being the “t” a small cap in between gives the whole a quirky touch I like.

Black_Greeting-Card.jpg

Business cards with 16:9 proportions. The supporting font is Pembroke, a fine geometric sans by Jeremy Tankard.

bcx.jpg

The profile picture for different social media platforms uses the “v” framed in a circle. For some reason it works better on a black circle, rather than white.

mobile.jpg

On the website, the transition from desktop to mobile is almost unnoticeable. The play button and arrows have the same proportions as the “v” from vanta.

web.jpg